To celebrate its new digital transformation, and in honor of the release of The Matrix Resurrections, Denny’s is partnering with Warner Brothers to offer fans an interactive experience into The Matrix. On Cyber Monday (November 29, 2021), fans and customers can join Denny’s Rewards or download the app during ‘The Glitch’ that is affecting the restaurant platforms and unlock amazing perks.
‘The Glitch’ may continue to spread, but customers will have a limited time to take advantage of free delivery, exclusive access to The Matrix tickets, Denny’s late-night meals and more via the Denny’s Digital Wallet – a new feature which allows a logged-in Denny’s Rewards member to access all their offers in one centralized location. All of the promotional offers are inspired by and a nod to The Matrix franchise - including Red Pill and Blue Pill surprise discounts, beverages that cost .01, and more. Download the Denny’s app via iTunes and Google Play and sign up for rewards to take advantage of ‘The Glitch!’
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Denny’s, one of the nation’s largest full-service family restaurant chains, is entering The Matrix through a new partnership with Warner Brothers, the film studio producing the fourth installment of the blockbuster franchise starring Keanu Reeves and Carrie-Anne Moss. During this limited-time promotion Dennys.com and the new Denny’s iOS and Android apps will transport guests into a real-life version of The Matrix where they will experience personalized ‘glitches’ that were created just for them in their digital offers wallet. Throughout the five-week promotion, Denny’s Rewards members will experience a variety of randomized, Matrix-inspired offers giving them access to free menu items, free delivery fees, and a variety of other discounts on orders at Denny’s.
“As we further redefine how today’s modern families dine and continue to establish Denny’s as a leader in the digital guest experience, we’re thrilled to partner with Warner Brothers to amplify our digital transformation,” said Denny’s Chief Brand Officer John Dillon. “This partnership offers an exciting avenue for millions of our loyal and new guests to take advantage of the personalized benefits offered through our new mobile app and Denny’s Rewards program.”
Denny’s digital transformation efforts aim to provide guests with an enhanced experience on Dennys.com and Denny’s app platforms, resulting in a streamlined ordering experience, with more compelling features that will drive further customization and guest satisfaction. Fans will be able to experience Denny’s promotional campaign with The Matrix through January 4, 2022 and can visit Dennys.com for more information or to find their local restaurant and place an online order.
Along with our heroic duo portrayed by Keanu Reeves and Carrie-Anne Moss, The Matrix: Resurrections boasts an ensemble cast inluding Neil Patrick Harris, Jessica Henwick, Christina Ricci, Priyanka Chopra Jonas, Yahya Abdul-Mateen II playing a young Morpheus, Jonathan Groff, Jada Pinkett Smith, and Daniel Bernhardt playing Agent Johnson. Writing duties were shared for the Lana Wachowski directed film by David Mitchell, Aleksandar Hemon, and of course, Lana Wachowski.The Matrix: Resurrections releases in theaters and on HBO Max on December 22.
