MOVIEWEB VIDEO OF THE DAY
Meanwhile, the Digital Entertainment Content Ecosystem (DECE), a consortium hoping to set open standards for online movie and TV distribution, has now reached agreement on a common file format (a version of H.264), 5 DRM technolgoies (Adobe, Microsoft, Widevine, Intertrust and OMA V2) and has chosen |Neustar to build an online storage service. All major studios are now a part of this effort…except the aforementioned Disney. All the major consumer electronics and cable set-top makers as well as top PC and mobile phone companies (excepting Apple) and a few big retailers including Best Buy are on-board.
Hmmmm… Disney and Apple absent from the DECE. Jobs is a major holder of both Apple and Disney. Disney moving forward with Keychest.
Seems oddly reminiscent of the battle-royale over high-def disc standards that blew billions of dollars over several years, leaving consumers confused and in limbo while the business and technology landscape rattled and rolled.
Disney is certainly not one to move in a straight-line, though. Last year the company sold its Movies.com site to Fandango for $15 million. Now that they’ve decided they want to be a major player in online film and TV distribution, they have gone and registered a portfolio of related domains (that are less attractive than the one they sold), including:
MYDISNEYMOVIESONLINE.COM
MYDISNEYONLINEMOVIES.COM
WALTDISNEYMOVIESONLINE.COM
WATCHDISNEYONLINE.COM
DISNEYONLINEMOVIES.COM
MYDISNEYVAULT.COM
DISNEYVAULTONLINE.COM
DISNEYLOCKER.COM
DISNEYDIGITALLOCKER.COM
DISNEYPLAYER.COM
DISNEYSTUDIOMOVIES.COM
Ahhh, the smell of digital confusion.
Stay tuned…
