Fox has set aside a 15-second spot commercial spot during tonight’s NFC championship game between the San Francisco 49ers and Philadelphia Eagles to promote Roseanne Barr’s forthcoming comedy special – titled Cancel This! – THR reports.
This marks the comic’s first televised stand-up special since 2006’s Blonde and Bitchin’ (which aired on HBO) and will be airing on Fox News’ red state-catering streaming platform Fox Nation.
In the promo teaser, Barr holds a microphone onstage while addressing her crowd: “Has anybody else been fired recently?”
The comedian is obviously referencing her own firing from the rebooted Roseanne sitcom in 2018 after she made a racist tweet against an Obama aide, saying they were what happened when “the Muslim Brotherhood and Planet of the Apes had a baby.”
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ABC responded by firing the comedian, with president Channing Dungey making a public statement:
Barr’s values are highly consistent with the Fox News organization, on the other hand, which regularly airs critical views on “woke” “cancel culture,” with conservative pundits and comedians appearing in panel-style talks shows like Gutfeld!
“Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show.”
The Death of Roseanne
ABC
Roseanne originally aired for nine seasons from 1988 to 1996 and was a critical and commercial success as a sitcom depicting the struggles of an average working-class family, which wasn’t the typical fare at the time.
The show was rebooted in 2018 by ABC, depicting the working class experience against the backdrop of the Trump era. Unfortunately, while the series worked to tackle difficult conversations in a more bipartisan way, Barr’s outspoken pro-Trump stance and compulsive tweeting ultimately led to her downfall on the show.
The series continued on without her and was effectively renamed The Connors, as Barr’s character was written off the show via death by opioid addiction.
Whitney Cummings, who was an Executive Producer on the Roseanne reboot, spoke previously to Howard Stern about what prompted her to leave earlier on in the production, citing Barr’s tweet:
Cummings expressed her fandom of the series’ first run, relating her upbringing to the lower-income family depicted onscreen and her excitement to join an all-star writing room that included notable comedians Norm MacDonald, Wanda Sykes, and Morgan Murphy. However, the increasing challenges of managing Barr’s after-hours Twitter activity became a huge beast of burden:
“I left because it felt imminent that there was an impending disaster… It was getting progressively worse, and there was also a lot of tweets from the past that I didn’t know about, which was my fault, because I didn’t look through her old tweets. I guess there was some problematic tweets from a few years ago. I think everyone was very like, ‘Oh she’s previously admitted to being mentally ill…’ Something happens, I think, when someone’s behavior is consistently like that, where you actually start to lower the bar for their behavior. You’re like, ‘Oh no, that’s just crazy Roseanne, and that’s just how it is.’”
“I pitched the idea to make a fake Twitter app for her where she thought she was tweeting… like a video game, but we wouldn’t have to put out fires constantly.”